Hair, Skin & Nails Vitamins
The Most Interesting high-quality, plant-based nutrition.
A flamingo's secret
Ever wondered why flamingos are pink? It’s the astaxanthin (a carotenoid) they consume through their diet that’s responsible for those glossy pink feathers. But don’t worry - you won’t turn pink from these pills (or grow feathers). Astaxanthin is an extremely potent antioxidant and safe natural anti-inflammatory that has over 40 human clinical studies in anti-aging and cellular health alone.
Multiple studies have shown that taking just 4mg of astaxanthin a day (Be-you-tiful contains 5mg) can provide significant improvements in the appearance of fine lines, wrinkles, and elasticity, as well as in skin's moisture content in 4 to 6 weeks. More good news for all those sun worshippers out there - after astaxanthin has had time to accumulate in the skin, it can help protect against ongoing damage from ultraviolet light exposure, and has even been shown to help inhibit hyper-pigmentation (age spots).
Supporting Skin Function
Our capsules contain fucoidan, which, in nature, protects seaweed against a range of external stresses, including UV radiation (hello sun damage). Now, we know you aren’t made of seaweed, so here are a couple of ways fucoidan can help support healthy skin and aging gracefully:
- It can increase Sirtuin-1 - a protein considered an important marker for cell aging and is believed to play important roles in longevity and reduction of age-related diseases and dermatologic conditions.
- It can also reduce the activity of elastase, tyrosinase and collagenase enzymes, responsible for breaking down connective tissue and the signs of aging tissue, by up to 99%.