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Better Natured


The most interesting hair care where naturally derived ingredients meet science.

Want a brighter future? Stick with us, kid. This luxe-lathering shampoo By Better Natured not only leaves color-treated hair smooth and silky from root to tip while boosting radiance and shine, it also keeps your shade vibrant for up to 9 weeks* (so there’s never a dull moment). The way we see it, why create a gorgeous shade if you’re just gonna let it fade?

*When used as a system with Better Natured Color Care Conditioner. 

Color Care Shampoo is responsibly formulated according to the ISO Global Standard 16128, with 86% naturally-derived ingredients, including our signature Triple Plant Milk blend of Coconut, Tahitian Palm and White Orchid. This means that plant and mineral-based ingredients and water, which have undergone limited processing, make up at least 86% of the formula.

The 14% purely science ingredients are synthetic ingredients necessary to ensure the efficacy and stability of the formula.

Since our shampoos are SLS/SLES (sodium lauryl sulfate & sodium laureth sulfate) free, we replaced these ingredients with clean synthetic surfactants that create a rich and luxurious lather.

This formula is perfect for all types of color treated hair.

A fresh fruity-floral fragrance gives your shampooing session an exotic vibe.

Free shipping within Continental US.

Better Natured currently ship to all 50 U.S. states through various shipping providers (such as USPS, DHL, and SmartPost) based on your shipping location. Orders will ship using the shipping option selected at checkout, typically after a 1-3 business day processing period.

You may experience longer delivery times when shipping to Hawaii, Alaska, and remote areas of the United States. Orders shipping to APO, FPO, or DPO addresses may require up to 28 business days to be delivered.

If you feel that a Better Natured product you purchased doesn’t meet your performance expectations, just let us know within 30 days of your purchase. Better Natured is happy to issue you a full refund of the purchase price (minus shipping fees) after completing our returns process.