SHOWFIELDS Takes Its ‘Rebirth’ Themed Curation From NYC To Miami
The lifestyle discovery store reveals its Miami Beach location’s Spring/Summer
Miami, FL, June 1, 2022 - Following its NYC Flagship redesign, SHOWFIELDS, the ultimatelifestyle discovery store touted as “The Most Interesting Store In The World” is launching anall-new curation in its Miami store.
Located within the epicenter of Miami’s renowned shopping destination, Lincoln Road, thiscutting edge refresh brings together captivating experiences and interactive displays from bothemerging and heritage brands throughout the two story building.
Featured in the new curation will be a selection of consumer favorite brands - showcased through the SHOWFIELDS lens. Trendsetting footwear brand Dolce Vita, veteran womenswear brand Spanx and iconic lifestyle brand Playboy are looking to make an impact. Shoppers will also explore spaces from sustainable shoe brand Melissa, originator of the jelly sandal, breakout men’s personal care brand Ballsy, and mobile human habitat innovator TaxaOutdoors.
The design of the space will feature several new, multi-brand departments including a CBD experience, Glam Lounge and Wellness Station. Guests will be introduced to emerging brands across several categories - including Charlie Holiday, Wonderskin, Vitapod, Poppy Beach Club and more.
In addition to the roster of retail, guests will be introduced to top-selling rosé brand, Summer Water, whose campaign in SHOWFIELDS will include weekly sampling activations.
Later this month, Wilson Sporting Goods will debut their space within Showfields, highlighting a curated assortment of high-performance sports equipment, apparel and accessories. The space will celebrate “Future Classics,” offering heritage gear from Wilson with a fresh, modern twist to inspire play.
SHOWFIELDS Miami will celebrate the new curation with a VIP shopping day on June 1st with live DJs, mural painting, sampling and giveaways. SHOWFIELDS signature programming will continue throughout the summer.
Launched in 2019, SHOWFIELDS is a lifestyle discovery store featuring rotating, themedcurations of mission driven products, art, and events that can be found “IRL” for the first time.With stores in Manhattan, Miami and Los Angeles, SHOWFIELDS has created a uniqueopportunity for brands to run measurable retail campaigns in the world’s most desirable retaillocations.