SHOWFIELDS NY Reveals its Spring/Summer ‘22 Store Revamp
The rebirth of the lifestyle discovery store pays homage to the past, present and future
NEW YORK, NY, March 25, 2022 - SHOWFIELDS, the ultimate lifestyle discovery store completely overhauled it's NoHo location with a brand-new, otherworldly store design, blurring the lines between shopping, play and experience.
The latest curation of SHOWFIELDS, entitled Rebirth, focuses on ‘Fantasy Visions of The Future’: exploring ideas around the emergence of renewed purpose and innovation that manifests around our desire for living a more inspired, full and layered life.
The Rebirth curation is expressed throughout the three-story Bond St. building, each floor representing a different time of day, showcasing over 100 brands and several new destinations throughout the store.
The first floor focuses on sunrise & the melding of work-play-eat spaces. Guests can begin their day at SHOWFIELDS by exploring brands such as the creator of the world’s “softest blanket”, Sunday Citizen, sustainable shoe brand YY Nation and monk-fruit sweetener innovator Lakanto.
The first floor is also anchored by The Futura Art Gallery presented by French aperitif brand Lillet. Featuring an eclectic mix of works by female artists, the gallery will explore the intersection of SHOWFIELDS’ Rebirth and Lillet’s brand ethos and storytelling. The design of the gallery structure itself - an empowering female figure - pays homage to the history of the building; the NYC Flagship used to be an animal hospital operated by New York Women’s League for Animals and subsequently a women's shelter.
mailto:email@example.com?subject=Showfields%20PRThe second floor is dedicated to Sunset and the art of self care. On this floor visitors can enjoy the new CBD & Culture Lounge, featuring emerging CBD-focused brands such as Flyers Cocktail Co. & Onyx & Rose. The lounge will also host programming throughout the curation focusing on wellness, CBD culture and entertainment.
Also highlighted on the second floor will be emerging baby wellness brand, ByHeart. The cornerstone of the ByHeart experience will be SHOWFIELDS’ first ever, private feeding suite for parents visiting the store to nurse or nurture their children.
The third floor, set to the theme of Dusk, is dedicated to the art of self-expression and the shift to night time mode - inspiring guests to get ready for wherever their evening takes them. This area will highlight ready to wear and accessories brands such as sustainable clothing line For Days. The secret access to SHOWFIELDS’s infamous slide, is located in the self-expression studio on the 3rd floor, where you are launched into an adventure in the CBD culture lounge on the 2nd floor.
The store will be expanding further throughout the spring, adding more key destinations such as a podcast studio, a sensory station and a Wellness & Fitness Studio. More brands will be joining the space this spring as well, including digitally-native fitness brand, obé Fitness.
The ultimate curator, SHOWFIELDS is a lifestyle discovery store featuring rotating themed curation of mission driven products, art, and events that can be found “IRL” for the first time.