World Chess

The Most Interesting Chess Shop in the World to Open in New York To Celebrate the FIDE World Championship Match.

The Brand’s Mission

World Chess has reinvented chess and is responsible for the new chess popularity and the way professional chess looks today: the key element is bringing chess to the forefront or design and trendsetting while retaining classic shape and form. Most of World Chess products and projects are just about that — taking the old dusty look and changing it into an object of desire. Here is the video about our approach to design and chess: