The Basic
The Most Interesting delicious and nutritious food topper for picky dogs.
The Brand’s Mission
Helping dog owners fill nutritional gaps in their dog's diet through an easy-to-use, research-backed formulas called Health Boosters™. They are packed with high quality micronutrients that target four key health areas; Skin, Immune System, Bone & Joints, Gastro Health. Dog owners notice a happier and healthier dog within a week of using the formula. 1.5% of The Basic's revenue is donated to their partner shelters.
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Experience at Showfields

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Stand-Up Comedy hosted by Brittany Brave
January 28th
7pm & 9pm
Showfield’s first ever Self-Care Saturday storewide experience on January 30th that highlights our Healing theme and inspires news regimes in the new year. Featuring the Most Interesting mission-based Self-Care brands across beauty, fashion, tech, home and culinary, the day will allow our guests to revisit their favorite mission driven brands and discover products.
January 30th
New York 12pm – 7pm
Miami 12pm – 9pm