The Basic
The Most Interesting delicious and nutritious food topper for picky dogs.
The Brand’s Mission
Helping dog owners fill nutritional gaps in their dog's diet through an easy-to-use, research-backed formulas called Health Boosters™. They are packed with high quality micronutrients that target four key health areas; Skin, Immune System, Bone & Joints, Gastro Health. Dog owners notice a happier and healthier dog within a week of using the formula. 1.5% of The Basic's revenue is donated to their partner shelters.
Shop The Collection
Experience at Showfields
Get to know the world’s most interesting art and brands in real time. Book a tour and our brand experts will personally answer all your questions in real life or virtually from your home.
Book a Virtual Tour
Book In-store Appointment
SHOWFIELDS DURING COVID-19
LEARN MORE