Previously sold at Showfields
The Most Interesting cruelty-free makeup for women of color.
The Brand’s Mission
It is our goal to be the go to brand for women of color to feel seen and appreciated. We want to provide the products that they need and want. Prime Beauty is a fun celebration of our beauty, our cultures and all that we contribute to the world. We reinforce a message of self-love and pride for women that aren't typically shown such appreciation in our everyday society.