Prime Beauty

The Most Interesting cruelty-free makeup for women of color.

The Brand’s Mission

It is our goal to be the go to brand for women of color to feel seen and appreciated. We want to provide the products that they need and want. Prime Beauty is a fun celebration of our beauty, our cultures and all that we contribute to the world. We reinforce a message of self-love and pride for women that aren't typically shown such appreciation in our everyday society.
Mission_Cruelty-Free Mission_Female Founded Mission_POC Founded Mission_Vegan

Shop The Collection

Glow Coast - Prime Beauty
Glow Coast - Prime Beauty
Prime Beauty
$21.00
Chocolate Litty - Prime Beauty
Chocolate Litty - Prime Beauty
Prime Beauty
$21.00
Honey Love - Prime Beauty
Honey Love - Prime Beauty
Prime Beauty
$25.00
Bronzeville - Prime Beauty
Bronzeville - Prime Beauty
Prime Beauty
$21.00
Island Gyal Eyeshadow Palette - Prime Beauty
Island Gyal Eyeshadow Palette - Prime Beauty
Prime Beauty
$32.00
Golden Gyal - Prime Beauty
Golden Gyal - Prime Beauty
Prime Beauty
$25.00
Brown Girl - Prime Beauty
Brown Girl - Prime Beauty
Prime Beauty
$25.00
Bronze Babe - Prime Beauty
Bronze Babe - Prime Beauty
Prime Beauty
$25.00