Pride and Groom
The Most Interesting grooming products for dogs.
The Brand’s Mission
PRIDE+GROOM's mission to elevate the level of care for pets and make it easy and enjoyable for pet parents alike. We sought out the best all-natural human grade ingredients, but were dog focused first -- creating formulas that were coat specific to fur and hair. Our signature fresh and clean scent Proud, elevates the level of fragrance in pet care and moves away from the overly toxic and heavily perfumed products currently on the market. IN DOG WE TRUST.