Daily Concepts

The Most Interesting luxury bath and beauty tools, created by individuals who sing in the shower!

The Brand’s Mission

We think about our present, our purpose, our future. We care about our neighbors, our world and the mark we leave behind. We believe that good thoughts attract good things and that getting clean, inside and out, is definitely a good thing. We are addicted to water as a physical and spiritual medium to cleanse, refresh and reset. We know we can’t always control what happens in life but we can control our reaction… and most of the times we find that a shower or a bath will lead us to the solution. We work to inspire, and get inspired, delivering daily concepts and everyday products that enhance the human experience. We are here to change the world, your world, one shower at a time!