CAMILO ROJAS: EXPLORING DUALITY IN ART
Camilo Rojas is a Colombian-born, multidisciplinary designer and art director living and creating in Miami, FL. He combines traditional graphic design elements with typography, art, and experiential design to create compelling projects. For SHOWFIELDS Camilo is taking viewers into his studio to discuss his incredibly diverse body of work that explores the concept of duality, and social and cultural themes through the reappropriation of everyday materials. He will then be creating a piece of work LIVE that will be for sale on the SHOWFIELDS site. For every person that joins the live show, SHOWFIELDS will donate $1 to Freedom For Immigrants
Blog: Tell us a little bit about yourself and your practice:
I'm a multi-disciplinary designer and creative entrepreneur. I was born and raised in Colombia and currently based in Miami. After graduating from New World School of the Arts [University of Florida] in 2008 with a Bachelor of Fine Arts in Graphic Design, I began creating playful, concept-driven work for myself, people, and clients worldwide.
My experience has allowed me to blur the lines between traditional graphic design, typography, art, and experiential design, resulting in unique projects and experiences. I use words, and letters as a visual medium, and art form to inspire, motivate, incite reflection, enlighten, convey powerful statements, and start a conversation.
My work reflects the times and situations in which I find myself and is characterized by a whimsical and meticulous reappropriation of everyday materials. The subject of each body of work determines the materials and the form. Found objects, neon, syringes, mattresses, and cigarettes are some of the materials used. I put my essence in every artwork giving it the ability to transcend language, race, and culture, becoming relatable to anyone, anywhere.
As an artist and citizen of the world, I strive to gather social and cultural frameworks through the personification of art to forge community, communion, and a more cohesive tomorrow. A future that transcends time and space to elevate the human condition.
What kind of artwork is relevant to our generation and the times we are living?
As an artist and designer, I understand we must reflect society and the times. I think the kind of relevant art now is the type that contributes to the fight in a meaningful way, confront social issues, be it through a song, film, protest, photography, text-art, and has the power to challenge culture and inspiring us to rally for change.
Tell us about this show for SHOWFIELDS: conceptually, aesthetically, etc.?
My intention for Showfields is to take you into the studio and discuss my body of work exploring the concept of duality. Tam, who is currently the head curator at SHOWFIELDS, will be joining me at the studio. We will have a friendly discussion, showing you a few pieces that showcase how I use words and letters as an essential means of expression by linking reflective materials, hidden messages, repetition, and the double meaning of words. During the visit, I'll be creating LIVE, a thoughtful and playful piece that you will be able to acquire in this site.
What is your advice for art lovers, supporters, collectors and appreciators?
We are experiencing and living in a new territory, and this is precisely the time we go to work, creativity is more important now than ever. I want to invite my fellow art, creative community, and appreciators to continue supporting, creating and using our voices through art, writing, music, photography, protest, or any other form of expression as a tool and vehicle for social change. Collective education, action, and compassion will see us through. Más Love.