The Intersection Between Art + Magic With Sarah Potter: How To Collect Art That Amplifies Your Intentions
Sarah Potter’s curation for SHOWFIELDS relates to modern-day mysticism, spirituality, and the intersection of art and magic. Her aim with this curation is to help collectors choose art that amplifies their intentions through astrology, tarot, color correspondences and magic at an affordable price point. Every piece in this collection vibrates with high creative energy.
Tell us a little bit about yourself and your Curatorial Practice:
I have been working as a professional in the art world for the past fifteen years, but I have always had an interest in magic and a profound love of color since I was a child. I love to keep that initial spark with me to this day as I bring those loves into every curatorial project I take on. I am so proud to be a witch, and I love that I can infuse my business with my spiritual path.
The visuals we surround ourselves with, what we choose to adorn our homes with, the energy we bring in to a space, has a profound impact on our well being. I work with clients to help them invest in art that is both beautiful and emotionally impactful while amplifying their intentions of a room. Do you want your bedroom to feel like a serene sanctuary? We will find the right pieces of art to accomplish that emotional response. I
Magic is the desire to use invisible forces to change the visible world. Art has the power to do this. So much change in this world has been invoked through the creation of potent artwork. Is there anything more magical and more evident of a divine presence than the creation of artwork? We get to see an artist's thoughts, feelings, and dreams transform into a tangible form through their work. Something hidden becomes seen. This is the occult, this is alchemy. For me, there is nothing more magical than this experience: to be privy to someone's inner world and to share that with collectors who seek to experience that magic as well.
What are your parameters for artist selection in your career?
I like art that makes me feel something. I want work to elicit a visceral reaction, even if it is an uncomfortable emotion. The last thing I want to see something boring, something I just walk by unnoticed. When an artist truly puts themselves into their work, I feel it, We all do. I love that raw vulnerability and authenticity. I also love work that "rewards you for staying awhile." That is how I refer to work that unveils itself and reveals its sweeter secrets the longer you look it. It's no secret I love color, a rainbow gradient always catches my eye. I love references to myths and secret languages of symbols. The intersection of craft and fine art really speaks to me. I am also a HUGE fan of sculpture, and I love to gently push that love on my clients. I have turned many a sculpture wary collector into a huge fan. I pride myself on working with clients to ease them out of their comfort zones and take little risks with their investments. I must say, they are always pleasantly surprised, and often count those purchases among their favorites. Money is a powerful energy, and I think it is important to put that energy into whatever we believe in. In this case, it is artists I believe in who I feel should be supported in their endeavors.
What kind of artwork is relevant to our generation and the times we are living?
I love to approach an art collection as a time capsule of memories. A collector can look back and associate purchases with different feelings or as markers of special occasions in their lives. A piece purchased to fete a new home, to celebrate a special anniversary, to commemorate the experience of a trip. In our current quarantine, most of us are being asked to slow down and spend more time at home. It's time to really dress your nest! I encourage you to add pieces to your home that are uplifting, thrilling, and make you feel good when you look at them. What do you adore? The art in your collection should reflect this. I encourage an abundance of color, whimsy, and anything that makes you smile. Incredible art comes from times of strife so be prepared to see exhibilarting creations coming forth from artists' studios right now.
Tell us about this curation for SHOWFIELDS: conceptually, aesthetically, etc.?
My aim with this curation is to help collectors add a little magic to their lives. Every piece in this collection vibrates with creative energy and its impact will be felt as soon as you unwrap it. Everyone is entitled to feel good and to feel magical, and I love having this opportunity to shine a spotlight on artists I believe in who are offering incredible work at an affordable price point. I think we can all agree that we could all use a little more magic right now. (I would love to add more here about a few specific pieces in the collection if possible but if in the sake of time, I cannot, I am happy to expand in other ways!)
What is your advice for art lovers and appreciators looking to start their own art collections?
Buy what you love! There is a time and a place for those investment pieces, but the idea of art sitting locked up in storage and not being enjoyed just makes me sad. Purchase pieces you want to look at everyday. Get to know artists. Follow them on Instagram and watch their process virtually through what they share online. I believe in creating long lasting relationships, and as your connection to an artist grows and evolves, so will your collection. And remember to ask about payment plans. I think it is much more important to get the piece you want, rather than to settle for something lesser because it is outside of your current budget. I find that most artists are open to a (reasonable) system and timeline. Would you rather have ten prints or one killer original? There is no right answer here, but I encourage honoring your desires.