Laura Jung's Curation: Brands with a Defiant Attitude
Laura Jung is a forever student, citizen of the world and lover of life who hopes to inspire everyone to live their best life. She is a full-time digital creator focusing on travel, fashion, food and wellness and founder of an upcoming events series called Skin Contact, aimed at bringing together like-minded individuals to themed dinners and events.
What do you look for in the brands or products you use? What makes them interesting?
I look for brands that have a clear voice and mission and stick to it. Brands with a defiant attitude where their passion and identity shows. This can be purely aesthetic, functional, or mission-driven. And when all three come into play, that's the best!
Why are those things important to you?
I think I really resonate with identity because that's a huge part of my life. My personal brand is me, through and through, and I admire people and brands who can craft a unique voice, viewpoint, moral standpoint based on what makes them unique. I think more and more people are not only looking for authenticity but also voices to align themselves with, voices that spark conversation, that inspire, and voices that aren't afraid to be who they are and shine!
What has life been like living in Korea during COVID?
It's been a whirlwind of emotions! I came to Korea pretty early on in the pandemic - my parents (rightfully!) predicted what was going to happen and communicated with me all throughout. In the beginning, I was incredibly happy and relieved to be living in a country where there have been no enforced lockdowns and life was truly as normal as it could be. I feel very fortunate to be a Korean citizen (I'm a dual American citizen!) and to see how vastly different things were handled here versus America. But as the initial excitement and relief wore off, I started to struggle with finding my routine and way of life here. I started to miss New York so much, longing to go back but knowing that life would be fundamentally different there. I grew up here in Seoul but I've never lived my young adult life here nor worked here so things have been a bit of a struggle on that front! I've been slowly networking and making an effort to meet new people (which is a big deal for an introvert like myself!) because eventually I would love to split my time between Seoul and NYC and if this pandemic brought me anything, it's that I got an early taste of what it's like to be ~bi-continental~ and push me out of my comfort zone.
What are you looking forward to this summer?
I'm looking forward to making the most out of whatever transpires in the next few months. I have absolutely no expectations or traditional "plans", really. Just going with the flow, taking precaution and making the most out of the situation. I think now is the time to be as safe as possible, even though so many people are itching to travel this summer. I want to do more local trips within Korea! The landscape and diversity in scenery is quite extraordinary and something I'm still unfamiliar with. And then I hope to be back in New York in the late summer and stick it out there until who knows what the fall will hold for us!
What will be the one thing that will stay with you that you have learned during this time?
Oh... so many! I think first and foremost, the importance of family. My goodness has this time brought me even closer to my family. As not only my support system for my multiple mental breakdowns but also companionship in a way that friends, a partner, work cannot fulfill. I feel very fortunate. I also think this time has made me (and so many others!) cognizant of how important it is to slow down. To be present, to truly understand the importance of self care and mental health, and to find your flow.