HICKIES laces are an alternative to regular, tale-as-old-as-time shoelaces. They aren't made from fabric or nylon or a woven textile that will absorb any wetness that it encounters. They're made from flexible rubber called thermoplastic elastomer. HICKIES are uniquely designed to absorb impact, making them a go to product for fitness lovers (and fashion aficionados!) everywhere.
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The most interesting custom laces for fitness fanatics.
Fun Fact: Growing up in Argentina, Gaston Frydlewski was the kid who hated tying his shoes. He dreamt of creating a product that would replace shoelaces.