HICKIES, Inc is a footwear accessories company headquartered in Brooklyn, New York. It was founded in 2011 by Gaston Frydlweski and Mariquel Waingarten. Frydlewski currently serves as CEO and Waingarten as Chief marketing officer. Hickies produces a no-tie shoelace alternative which is currently sold in over 40 countries.The name HICKIES is from the cheeky term for a mark of affection. The founders believe the world needs more “marks of affection”, and they wanted to leave a mark of affection on everyone’s footwear.
HICKIES designs, produces and markets a product called the Hickies Lacing System. The lacing system replaces traditional shoelaces in footwear. The lacing system also helps people with impaired fine motor skills, such as cerebral palsy and autism wear shoes that require lacing. Hickies laces are made from a plastic Elastomer and the head is fashioned from a Polycarbonate. Individual strap and head combinations are inserted into the shoe’s eyelets in a number of pre-established lacing patterns in order to adjust the fit to the user.