November 02, 2022
Interview with As of Today

Interview With As Of Today Founder and CEO:
Sarah Choi

What inspires you?

SC: When I do my skincare routine every morning and night, I wonder if there are products that comfort, refresh, and motivate me. This inspired me to share that feeling of support with everyone. I wanted to make clean beauty products that felt like a friend that lifts you on your busiest days. I created this brand to celebrate individuality and beauty. With clean ingredients, I aim to inspire a positive, modern, and effective minimalized skincare routine. AS OF TODAY, is all about being confident, overcoming adversity, and dedicating yourself to being better than yesterday, as of today.

How would others describe you?

SC: Friendly, sweet, caring, people person to others, goal-oriented, self-motivated and strict to myself. 

What do you do in your free time?

SC: Doing exercise (Barre, Pilates, walking, etc); Eating good foods; Talking to my friends and reading books.

What do you believe is your superpower?

SC: God and my sons and my family and my friends who trust me fully. 

What has been the most powerful piece of criticism you've received and how has it affected your career?

SC: Because of my soft side, some people tried to manipulate and overpower me. Therefore I have to express my thoughts and opinions more straight forward. 

Do you ever experience burnout and how do you handle it?

SC: Whenever I stress out, I try to do more exercises and clean the house. Then, I feel more organized and focused. 

What motivated you to start your company? 

SC: Self-love: I believe skincare is all about caring, loving, and dedicating time to being your best self.

Positivity: With much stress and obstacles in your way, taking care of yourself gets harder. I care about my health and hope to create a positive experience to influence the rest of the world.

Unity: Caring about yourself also means sharing that love and positivity with others. My goal is to create a supportive one-of-a-kind community with tools that help to grow and inspire.

These three values are what I hold dear during my life, and I always want everyone to be happy and positive in any circumstances. I always study for the things that I’m interested in. To get the perfect scent of AS OF TODAY, I went to perfume school and achieved the certificate. Also, I went to a manufacturing company for a year to learn how to handle every single step and process of beauty industries. If I can do it, anyone can do it.

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BallsyBeautiful Scars Combat BootsBelted CoatBest of the BestBestow Light Crescent Moon NecklaceBLK Burd GenesBlkburd GenesDMKDr Naomi SkinGOBI CashmereOne Night StandPerfectly CordialReset BioscienceRESET Restore CBNSatya JewelryThe Sack PackTURKANA BOY CRANIUM Future Vintage Phygital Collectible
October 24, 2022
Scorpio Season Gift Guide 2022

Happy Scorpio season everyone! Although scorpios are known to be mysterious and intimidating, these water signs are big softies with big hearts! Here is what to get your loyal Scorpio bestie during their birthday season: 


What is more scorpio than a shirt with skulls on it? Blkburd Genes TURKANA BOY CRANIUM Future Vintage Phygital Collectible is giving us major Scorpio vibes! Let your bff embrace their dark side.


These hard working busy bees never know when to rest, help your bestie relax with Reset Bioscience RESET Restore CBM. These blueberry flavor drops are hemp-derived cannabinol (CBN) extract sourced from premium hemp cultivated in the USA THC-Free. 


This seriously sinister weather requires the perfect big warm coat to stroll around in this season! GOBI Cashmere Belted Coat is a super comfy and cozy coat that is sustainably made with pure Mongolian cashmere, you'll feel like you're leaving the house in your favorite robe!


You have to get the Best of The Best for the best sign! That’s why Perfectly Cordial Best of The Best is the perfect gift for your bff. This delicious cordial comes with 4 flavors: Hibiscus & Honeycomb, Tropical Sour, Mango Mexican Chili, Pear Rose and Pink Peppercorn. It’s great to make cocktails for a party or just a movie night in!


The moon has a strong hold over Scorpio’s, making their emotions intense and powerful. The crescent moon provides nourishment and protection, get your bestie this beautiful Bestow Light Crescent Moon Necklace by Satya Jewelry to protect their peace and connect with the moon everyday.


Scorpios are known to be mysterious and edgy, which is why DMK Beautiful Scars Combat Boots is the perfect show to match their vibe! These party ready boots are not just cool but also super comfy!


Scorpios are known to be great lovers because they are so passionate and intense. It’s important for them to always be ready for whoever they will be spending a goodnight with! Ballsy The Sack Pack is a winning trifecta of men's products specifically aimed to take care of your most prized possessions. They will thank you later!


Although they are known for their tough exterior, scorpios are water signs and value their alone time and taking care of themselves. Skincare is one of the best forms of self care, help update your besties routine with Dr Naomi One Night Stand AHA Overnight Facial. This overnight sleeping mask brightens, tightens, resurfaces, and nourishes so you wake up to soft-touch, smooth, dewy, and glowing skin!

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October 13, 2022
Interview with CleanCo
What inspires you?

SM: Seeking a life without limitations.

How would others describe you?

SM: You would have to ask others. I suspect they might say, blunt, driven and occasionally funny.  

What do you do in your free time?

SM: Outside of work I like to be with my family but also regularly remain active through sport. 

What do you believe is your superpower?

SM: Having a naturally positive mindset and dealing with problems effectively and without the cloudiness of unnecessary emotion. 

What has been the most powerful piece of criticism you've received and how has it affected your career?

SM: Stop talking. Let others speak and mold your answers around what you’re hearing. 

Do you ever experience burnout and how do you handle it?

SM: I enjoy being overloaded. Makes me feel like my purpose is relevant. If it feels like too much I make sure to sleep well and train properly.

What motivated you to start your company? 

SM: I wanted to fill a gap in my own life. I fundamentally disagreed with the thought that cutting alcohol out of your life meant a boring existence.
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AUTUMN EAU DE PARFUM ROLL ONCocktail BittersCore Mini Air Purifier (White)DMKHydrating Liquid Lip CremeLEVOITNever Say Never Platform LoafersOTOPolka Dot Sheer Rip-Resist TightsScent by SIXScent by SIX 27°F Biei Pillow MistSeasonsSeshSesh TherapySheertexSleepy Cat SockTalking ToesYoungblood
October 06, 2022
Fall In Love With These Fall Essentials

As the temperature decreases and the leaves change colors, you know fall is here! It’s time for nights in, movie marathons, comfy clothes, and 8 new brands and products you didn't know you needed to prepare you for the best season of the year!


A red lip is essential for the fall, just ask Taylor Swift! Youngblood Hydrating Liquid Lip Creme is the perfect lightweight easy-to-use matte red liquid lip. This true red lip with a cool undertone will spice up your makeup routine this season! Maybe pair it with a red scarf as well?


As we move our closed-toed shoes to the front of our closet, along with our comfy slippers you NEED a cute pair of socks to wear with them! Talking Toes Sleep Cat Socks are the cutest and coziest fall essential to easily slip into your wardrobe. They're right, naps are life!


Still, want to wear your summer mini dress in this 50-degree weather? Well, no problem! Pair your cutest dress or skirt with Sheertex Polka Dot Sheer Rip-Resistant Tights to give your summer clothes the perfect fall vibe! Tights make every look chic and stylish, so make Sheertex a staple in your fall wardrobe.


Time to put away your fruity summer perfume and bring out your warm and spicy scents for fall. Try Seasons Autumn Eau De Parfum with notes of Bergamot, Lemon Cardamom, White Flowers Patchouli, Cedar, and Amber as your signature fall scent. This perfume is perfect to slip into your purse and use everywhere you go, bringing the soul of autumn with you always.  


As cold and flu season approaches, be prepared this fall with Levoit Core Mini Air Purifier. This portable, easy-to-use purifier traps at least 97% of airborne particles 0.3 microns in size, including fine du


As the nights get colder and the sun is out shorter, seasonal depression creeps up on you like a ghost. Whatever you're dealing with, Sesh Therapy can help. With your first month free, Sesh is an easy-to-use mental health platform for online support groups led by licensed therapists. Don't let the weather wear you down, be happy this fall!


Looking for the perfect shoe for your beautiful autumn walks in Central Park? DMK is a woman-owned shoe and bag brand making footwear that not only looks good but feels good too! The DMK Never Say Never Platform Loafers are the perfect everyday staple shoe to add to your wardrobe!


While you’re prioritizing your sleep, don’t forget to prioritize a good time with OTO’s Cocktail Bitters. OTO CBD Bitters have been designed to amplify the flavor of cocktails, mocktails, tonics and juices, helping to enhance social experiences and support overall wellbeing. Bring some to your next fall pumpkin patch visit to make it an even better time!


It’s so important to prioritize your sleep and get some good rest whether you are working, in school, or both this busy season. Scent by SIX 27°F Biei Pillow Mist is a sustainable fragrance to soothe, heal and delight your mental wellness. With a scent dedicated to fall, this pillow mist includes notes of Coriander, Orange Blossom, Lavender, Bulgarian Rose Sandalwood, Green Tea, and Cedar. You can sleep well on these chilly nights and wake up refreshed!

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October 03, 2022
Interview with Spongelle
What inspires you?

EB: Waking up every morning happy to face the new day and create Spongelle’s legacy for generations of families to come. And always the thoughts of my kids and grandkids and how blessed I am to have my big family next. 

How would others describe you?

EB: Motivated, sassy, confident, creative, inspiring, hard working- all these came from a few of my team members lol.  

What do you do in your free time?

EB: Read, walk by the beach holding hands with my partner/co-founder/husband Michael, spend time with my mom, speak with my youngest son Daniel, who is graduating Georgetown Medical school, visit my kids, Art and Eric (COO at Spongelle) and their beautiful wives, and play with my 4 grandkids, 2 girls and 2 boys.

What do you believe is your superpower?

EB: Healing. 

What has been the most powerful piece of criticism you've received and how has it affected your career?

EB: Sometimes I can be demanding which comes off too strong. Yet I am always considerate of people’s feelings and make sure I stay clear and comforting during the process.  

Do you ever experience burnout and how do you handle it?

EB: Not in the past 20 years since I have been leading Spongelle Beyond Cleansing company. 

What motivated you to start your company? 

EB: An idea to change the way we shower.. and look where Spongelle is today..Proud to be a part of Innovation Technology with worldwide patents in every category you can think of- personal care, bath and body, kids, pets, medical, auto and the list can go on and on. With Spongelle Body Wash Infused Buffers the company is literally just getting our feet wet with what we can do with our Delivery System Proprietary Infusion Process.
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Anthropologie SetCatfish 10mLCENTER Bra With Blue Quartz CrystalClassic Semi Opaque Rip-Resist TightsCore 300S Smart True HEPA Air PurifierCymbiotikaDr Naomi SkinElevated Consciousness Evil Eye Emerald EarringsFrame FitnessFrame Pilates Reformer - MidnightFrame Pilates Reformer - SunriseGEYEDhumhum Adult Smart Rechargeable Electric ToothbrushHydra-Luxe Water CremeLEVOITProbioticPuraSatya JewelrySheertexYoungblood
September 28, 2022
Bond St: Shop the New Curation

Showfields is ecstatic about sharing our new curation launch in Noho, NY. Shop never before seen brands, as well as brands you know and love in a captivating way. Heighten your senses to fully immerse yourself in the world of Showfields. Here’s a sneak peek of a few brands you might see! Stay tuned for even more new brands in store.


Have you spent your whole life ripping your tights?! Well Sheertex is now at Showfields with their tights made with the same polymers found in ballistic materials and climbing equipment. We suggest you try the Classic Semi Opaque Rip-Resist Tights to start out! Plus every pair comes with a 90 day guarantee, valid from the day you receive your tights.


hum is bringing you smart sonic battery-powered toothbrushes that guide you to brush better. The hum Adult Smart Rechargeable Electric Toothbrush seamlessly syncs with an app, and together they track the frequency and duration of your brushing.


We present to you the most interesting activewear that adapts to your emotional flux. Geyed brings awareness to the seven energy points (chakras) through internal crystal pockets. Try the CENTER Bra With Blue Quartz Crystal to center your upper energy in comfort and style. This ultra-soft bra perfectly adapts to your body’s structure and energy flow system.


Upping your makeup and skincare routine could just be what you’re missing in life. YoungBlood is a comprehensive vegan and gluten-free skincare line immersed with nutrients and enzymes leaving your skin feeling lightweight and hydrated! Introduce yourself with their Hydra-Luxe Water Creme moisturizer. It’s Infused with Hyaluronic Acid to soothe and quench your dry and irritated skin!


Another skincare line you don’t want to miss out on is Dr. Naomi, who aims to help everyone have selfie-ready skin! No need to use the filters anymore. Use Dr. Naomi’s Catfish 10mL to literally blur the lines on your face by instantly plumping, tightening and reducing the appearance of dark circles.


Make your home feel cozy with Levoit. They pay attention to every detail of your environment, from the ground you walk on to the air you breathe. Through customizable technology and award-winning home wellness products, Levoit looks to promote awareness and provide solutions that fit seamlessly into your daily routine. Breathe in clean air with every breath using the Levoit Smart True HEPA Air Purifier. Connect it to the free VeSync app for convenient smart functions, and set up voice control to refresh your space without leaving your seat. 


Shop local and mission driven with Satya Jewelry. They are rooted in appreciation for sacred traditions, honoring individual truth and empowering children worldwide through social and economic initiatives. Their selection at Showfields is incredible with earrings, bracelets and necklaces, but we suggest trying out the Elevated Consciousness Evil Eye Emerald Earrings for an edgy hyper-sense experience.


Cymbiotika is on a mission to change the world by empowering people to reclaim their health through education, transparency and nutrition. This wellness brand is focused on filling nutritional gaps that result from modern diets. Improve your gut health with their Probiotic. This proprietary formula includes 19 probiotic strains, plant-based prebiotics, and a unique blend of herbal alchemy and amino acids. Cymbiotika formula helps balance your gut microbiome, boost energy levels, lower stress and reduce digestive issues.


Looking for a clean fragrance that contains no harsh chemicals or additives? Pura joins us to provide just this with fragrances to help you remember life’s best moments. Try the Anthropologie Set that includes their two signature scents: Ambered Topaz and Fig Tree, AND a Pura Smart Fragrance Diffuser.


Check out Frame Fitness for your digitally connected Pilates reformer experience! They provide access to hundreds of curated classes. FF wants people to create their own fitness journey, whether recovering from an injury, focusing on a specific set of muscles or building a foundation for overall fitness. Choose from their two color selections here!

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Urban Jungle
September 28, 2022
Interview with Urban Jungle

What excites you most about your Showfields activation?

PT: I’m excited for Urban Jungle to call the most interesting store in the world home! Our mission is to empower self-confidence, embrace inclusivity and encourage individuality – there is no space more fitting than Showfields to amplify this message. I’m looking forward to helping people discover Urban Jungle’s bullshit free beauty. 

What inspires you?

PT: Travel! I love being in a new city and connecting with the culture, architecture, food and people. I’m curious by nature and am fortunate to have experienced so many of the world’s quirks and so much of its beauty.

How would others describe you?

PT: Passionate, very passionate about everything I do, curious, and playful, I also like to think I am generous and caring!  

What do you do in your free time?

PT: I’ve recently moved to London, so you’ll find me exploring my new neighborhood and enjoying all this amazing city has to offer. From the theater to restaurants, shopping to unwinding in Hyde Park; I’m loving immersing myself in this 24-hour city! 

What do you believe is your superpower?

PT: My ability to adapt. I think it’s important to always be open to change. 

What has been the most powerful piece of criticism you've received and how has it affected your career?

PT: “Learn to let go of the things you cannot control.”

As hard as it can be at times, I try to trust in life’s timing. I focus my attention on where I can make impact and do work I am proud of. 

Do you ever experience burnout and how do you handle it?

PT: Absolutely! I’m human, after all.

Through experience, I have a good gauge on when I’m stretching myself too thin and try to ground myself in the things that calm me. I’ll spend time with family, friends and carve out time for exercise – the treadmill is my escapism from a busy day! Where possible, I’ll spend time in my homeland Greece for a mind, body reboot.

What motivated you to start your company? 

PT: Urban Jungle was born from a need to see more representation in the beauty industry, especially skincare! As a proud gay man from an immigrant family, I thought it was time to shake things up and create a brand aimed at embracing inclusivity, welcoming all, and helping people fearlessly tackle life with swagger and confidence.

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September 28, 2022
Interview with Sheertex
What excites you most about your Showfields activation? KH: We’re most excited about getting our product in front of people in real life! While we’ve loved being online and DTC, it’s always amazing to see people’s reaction to the product when they finally get their hands on it. What inspires you? KH: I’m inspired by people that have faced adversity and have pushed through it. People who things don’t come naturally to, who do it anyway. I think perseverance in the face of obstacles is incredibly inspiring. How would others describe you? KH: Others would probably describe me as stubborn or persistent. They’d say I’m always pushing for more, for better. Once we get to one level I’ve always got my eye on what’s next (and what’s next after that). What do you do in your free time? KH: If I’m being really honest, I enjoy napping and watching television in my free time. Going out to fancy brunches and dinners would be pretty high up there. That said, my perfect morning is spent at the cottage looking over the water with a great cappuccino in hand and my husband and great dane, Zeus, nearby. What do you believe is your superpower? KH: I have a very clear vision of the future, particularly when it comes to the SRTX and what we’re building and am very solutions oriented. Sometimes this can be an achilles heel too because it’s hard for me to understand how something so vivid and clear to me isn’t quite so clear to others or why anyone would be focusing on anything but the solves. I also must have the superpower of a very short term memory because I am willing to go after the same problem again, and again, and again, failing every time without losing conviction that this next solution might be the one. What has been the most powerful piece of criticism you've received and how has it affected your career? KH: As an entrepreneur I honestly think you hear every piece of criticism in the book. The most powerful thing I think I’ve done is to be able to ingest criticism and try to use it to make me better, rather than letting it tear me down. It’s honestly something I still have to work on, it’s not easy putting yourself out there. Do you ever experience burnout and how do you handle it? KH: I have definitely experienced burn-out. The best thing I could do was take a vacation, a long one, and trust the team I had in place to carry some of the load. Sometimes you don’t realize just how tired you are. Talking to doctors, therapists, and other entrepreneurs can also be really helpful. The journey of bringing new things into this world is not an easy one. What motivated you to start your company? KH: At the heart of it, I’m probably a bit insecure. From the time I was a kid I saw people starting companies and doing all of these incredible things that I wish I could be doing. I’d feel badly about myself because I wasn’t as smart, or as cool, or as accomplished. I wanted to prove to myself that if I worked hard enough I could operate at a world class level. That drive has pushed me throughout my entire career. Starting companies is in my opinion one of the biggest challenges and hardest paths someone can pick, and it’s probably why I chose it. SHOP SHEERTEX
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Brandy LeatherHeat HealerInfrared Sauna BlanketJoe + MonroeMAKEMelissaMelissa CandyNocturneOn-the-Go Kick Flare Pant with Silver Lining TechnologySerum BalmShoulder Pad Maxi DressSpanxSummer WaterSummer Water Rosé
September 26, 2022
Libra Season Gift Guide 2022

Happy Libra season everyone! We’re sure there is a Libra who has charmed their way into your life with their natural, flirty personality and big heart! Get them a gift they will love because with their indecisiveness they can’t choose it on their own! 


Nothing says peaceful like Heat Healers Infrared Sauna Blanket, and nobody loves peacefulness more than a Libra. This calming and relieving portable blanket burns calories and reduces inflammation through technology and gemstones so your home body libra bestie can love their home even more! 


These flirty fellows are sure to be kissing someone… Make sure your libra besties lips are always ready! Make Beauty’s Serum Balm instantly hydrates for soft, smooth, and plump, kissable lips!


Summer Water Rose is the perfect gift for these hopeless romantics. This light, fresh, and crisp tasting wine is perfect for a light hearted lover like a libra!


Libras are known to be fashionistas. The Melissa Candy shoe from Melissa Shoes is the perfect trendy sandal for this trendsetter. They aren't too girly or crazy, just perfect for a cool girl who loves comfort like your libra bff! 


This scent describes a libra perfectly! The mood of this candle by Joe + Monroe is enticing and attractive. Who is more enticing and attractive than a Libra? Your bff will love this elegant scent in their home! 


This fashion forward sign knows how to dress, and the Nocturne Shoulder Pad Dress is the perfect gift! This dress is giving classy, every Libra is sure to look like a bombshell in it!


On-the-go isn’t only used to describe these pants by Spanx but also the hard working Libra as well! An ambitious social butterfly needs an easy going comfortable pant to slip on to tackle their busy schedule!

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Alchemy: ExcitantArctic FoxBalance Roll OnBlack DahliaDolce VitaESTO - CHESTNUT CORD / LILYfruitleatherNYCLimeLusso CloudMAKEOTOPAILY HEELS CREAM STELLAPoseidonSerum Balm
September 09, 2022
Fashion Week Essentials

Fashion Week Essentials

We’re here, it's NYC fashion week. Happening every September since 1943 and founded by Eleanor Lambert, it’s time for brands to launch their latest clothing designs to be judged by all! Showfields is here to prepare if you’re planning to strut your stuff to the shows.


We’re sure you know by now that the way of life in NYC is walking. And Fashion Week requires MORE walking than normal. What everyone needs is some versatile shoes with outstanding support and comfort. Lusso is just this. Pop on their Esto - Chesnut Cord/Lily Loafer with almost any look! Trust us, you’re doing yourself a favor.


Speaking of sensible AND fashionable footwear, Dolce Vita is also an excellent choice if you’re looking for something with a heel. We suggest the classic Paily Heels Cream Stella to pair with your cutting edge look. 


If you're topping off an edgy look, we suggest you add a little hemp infused perfume. The Alchemy: Excitant by Black Dahlia gives electric lemon and ginger join aromatic bergamot and spice. Warming notes of cardamom meet sumptuous rose and violet, while sweet and restorative davana unites the rich, herbaceous heart. Linger longer to savor calming cedarwood and fresh oakmoss balanced by earthy musk. You will also feel those calming effects from the 60 mg of infused CBD oil perfect for all the craziness of NYC. 


You can also get your CBD intake through OTO’s Balance Roll On, perfect for on the go. It was created as an antidote for busy and stressful lives and harmoniously blends 20% CBD with lavender, chamomile and cajeput to help you find calm and balance. CBD supports healthy balance in the body and mind, and can help maintain the body's natural circadian rhythms.


If you’re looking to really input your self expression for fashion week, check out Arctic Fox. They aim to inspire and celebrate anyone and everyone. Diversity and creativity are of the utmost importance, ensuring that the Fox Fam is a positive and inclusive space where everyone can live out loud. We say go bold or go home with the Poseidon hair dye!!


A sustainable, fashion human will want to showcase this in some way to promote living more ethically during fashion week. What better way than to sport a FruitleatherNYC bracelet that symbolizes: 1. Purchasing products made of materials that are both beautiful and good for our planet. 2. Ensuring our clothing and jewelry comes from garment workers that are paid fairly and work in safe conditions. 3. Being aware of the impact of our purchases on our environment, specifically carbon dioxide and greenhouse gas emissions. Pick one out to match your outfit asap!!


You can’t talk about FW essentials without including the perfect lip balm. MAKE Cosmetics definitely doesn’t let us down with their Serum Balm. It provides instant hydration while softening, smoothing and plumping. Formulated with a natural lip volumizing ingredient derived from biomolecules extracted from pomegranate flowers along with liquified jojoba wax, this lip conditioning treatment adds luxurious long-lasting shine and cushion. PLUS there are four different colors!!

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