Talking with Women of Wonder:
Just B

In celebration of Women’s History Month, SHOWFIELDS wanted to take this moment in time to highlight the female founders and artists who are pushing the envelope with mission-based topics that resonate most with our community. We like to refer to them as our Women of Wonder or “WOW.” This week we will be sharing an interview with the Founders of Just B.

Introducing Madiha Chan and Bina Khan, Founders of Just B Cosmetics

What motivated/inspired you to start your company, Just B Cosmetics?

We felt the need as South Asian women were not being catered to [in the cosmetics industry]. We wanted to be part of that solution and conversation. More information is on our journey page.

As a female leader, what has been the most significant barrier in your career?

BK: I am fortunate to say I have never noticed any barriers in my way. I enjoy being a team player. I also enjoy being a teacher and I enjoy having a vision that can be executed as a team.

MC: I chose a profession that was and is primarily male-dominated. The biggest barrier was not being able to find women like me who can help mentor me, i.e. tell me how to be at the right place at the right time to get a chance at various opportunities. Being a woman (and especially woman of color) with the passion to study a discipline [beauty] that was not offered in my country at the time was very difficult. Now looking at my journey - where I am today has been challenging but very fulfilling.

What advice would you give to the next generation of female leaders?

BK: Occupy your space with confidence. You have value and the world deserves to feel your contribution.

MC: Fran Berman, a visionary computer scientist, said at a talk: "There is no recognition fairy". Those words have stuck with me over the last 15 years. If you won't talk about what you can bring to the table then no one is going to do that.

What's a desert island product from your brand?

BK & MC: I think the “Not Just Champagne” lip spectrum, which has two colors that have the most soul. They’re a love letter to brown skin.