Talking with Women of Wonder:

In celebration of Women’s History Month, SHOWFIELDS wanted to take this moment in time to highlight the female founders and artists who are pushing the envelope with mission-based topics that resonate most with our community. We like to refer to them as our Women of Wonder or “WOW.” This week we will be sharing an interview with the Founder of Whind.

Introducing Hind Sebti, Founder of Whind

What motivated/inspired you to start your company, Whind?

HS: I have always been passionate about beauty and dedicated the last 20 years to building my career in the industry at the big beauty houses. I have always had an independent entrepreneurial streak - so it was never an "if'' but "when" I was going to jump and start my own brand. But I didn’t want to create a brand for the sake of creating one.So when I identified that gap in skincare that doesn’t compromise on either high performance or a superior sensorial experience, the seed of Whind was born. But beyond creating a range of skincare products that perform and delight, I also wanted to bring a new beauty point of view to the world: warm, worldly and welcoming. One born from my Moroccan origins and representative of a beautiful part of the world that I want to spotlight.

As a female leader, what has been the most significant barrier in your career?

HS: Not asking for what I wanted and waiting for others to realize how great I was and guess what I wanted. Naive, I know. But a bias for a lot of female leaders. Thankfully I learned that very quickly. First be great at what you are doing and deliver great results, then ask. The worst that can happen is you hear no. And if it’s a no, ask why, so you can work on it and ask again. We make our own luck.

What advice would you give to the next generation of female leaders?

HS: Dream, have self belief, and have courage. Only those who dare to go too far can see how far they can go. The only barrier is the one that you accept. So never accept any. Replace why with why not.

If someone is new to your brand - what's the first thing you'd suggest they try?

HS: Medina Dew Melting Rose Water Cream: the dreamiest rose water gel that melts into the skin and gives instant weightless hydration for up to 72 hours, and transports you to a magical Moroccan rose garden.

What's a desert island product from your brand?

HS: Oasis Fresh Dissolving Jelly Cleanser. I love cleansing my skin, and this jelly-to-milk orange blossom cleanser deeply cleanses while also nourishing. Which is helpful if I am stranded without a moisturizer!