Talking with Women of Wonder:
In celebration of Women’s History Month, SHOWFIELDS wanted to take this moment in time to highlight the female founders and artists who are pushing the envelope with mission-based topics that resonate most with our community. We like to refer to them as our Women of Wonder or “WOW.” This week we will be sharing interviews with the Founder of HighOnLove.
Introducing Angela Mustone- Founder of HighOnLove
What motivated/inspired you to start your company, HighonLove?
AM: I wanted to develop a product that I loved and would use. With my background in the sexual wellness space, I always knew that I could develop products that would fit within the industry. HighOnLove® was created to empower women and remind them that their self-care and sexuality are crucial for living a healthy, happy life. Our line’s Stimulating Oil and O Gel have become a cult fave and are well-known to be transformative for those experiencing dryness, discomfort or decreased libido, helping women around the world reclaim their pleasure.
As a female leader, what has been the most significant barrier in your career?
AM: Funding and raising capital was the initial challenge. Now, it’s about the shift in retail due to COVID-19. There have been ups and downs, but it’s all about adapting. We’ve put way more effort into our online community on social media and elevating our website for e-commerce. This is an investment that will benefit us in the long run. Of course, there have been challenges along the way, but there’s really no significant barrier when you have enough determination.
What advice would you give to the next generation of female leaders?
AM: Never ever give up! Stick to your guns. You have to believe in your project first – if you don’t, how can you convince anyone else to invest in it or sell your products? You need an endless supply of determination and courage. I wake up with butterflies in my stomach even now. It’s nerve-wracking to be an entrepreneur – but it’s also thrilling.
If someone is new to your brand - what's the first thing you'd suggest they try?
AM: The Stimulating O Gel and Lip Gloss.
What's a desert island product from your brand?
AM: The Stimulating O Gel. Sometimes it’s hard to keep it in stock! Women truly love it (and so do couples).
Who do you look to for inspiration?
AM: Myself. I know I won’t let myself down.